Traits
See What Works. Scale What Performs.
Unlock Instant Content Insights with Traits
Traits by Copley makes it easy to understand what drives engagement in your content—without the manual effort.
Our AI-powered platform automatically scans, labels, and analyzes your content, connecting key attributes with performance data to deliver instant insights.
Developed with human behavioral psychologists, industry experts, and AI leaders, Traits uncovers what truly impacts performance—from product placement and colors to messaging tone and offers. It works across all your past and present content, turning historical data into actionable strategies.
Creative Traits Analytics
Top Performing Creatives
View your best ads ranked by performance metrics, with visual previews and trait analysis. Gold, silver, and bronze crowns highlight your top performers.
Performance Metrics Grid
Track key metrics (ROAS, CTR, Spend, ATR) for each creative in an easy-to-scan format. Sort and filter to focus on what matters most.
High & Low Performing Traits
Instantly see which traits drive success or underperform in each creative, with performance impact percentages for each trait.
Visual Creative Preview
See your ads alongside their performance data with high-quality previews that help you connect visual elements to results.
Powerful Filtering & Analysis
Platform & Source Control
Filter insights by platform (Meta, TikTok) and choose your preferred metrics source for accurate attribution.
Content Type Focus
Zero in on specific content types (Images, Videos) to understand what works best in each format.
Flexible Attribution
Set custom attribution windows and analyze performance across different time periods.
Performance Thresholds
Set minimum thresholds for ROAS, CTR, ATR, and Spend to focus on your best-performing content.
Interactive Performance Analysis
Side-by-Side Metric Comparison
Compare key metrics like CTR and ROAS simultaneously to understand how different traits impact multiple performance indicators.
Multi-Trait Analysis
Add or remove traits to compare performance across different content characteristics. Each trait is color-coded for easy tracking.
Interactive Time Series
Hover over any point to see detailed metrics, dates, and performance data. Track performance trends over time with dynamic tooltips.
Performance Metrics
View absolute values and relative performance with metrics like CTR, ROAS, and more to identify winning combinations.
See what works. Scale what performs.
Get Started with Traits for free today.